At Union 22, we are always searching for brands that offer something different—luxury, exclusivity, and stories that resonate with our customers. That’s exactly what we found in Maison Noir, a captivating fragrance house that blends tradition, creativity, and innovation into a collection of unique, world-class scents.

We are thrilled to bring Maison Noir to Union 22, both in-store here in Liverpool and online. If you’re looking for a fragrance that feels as distinctive as you are, Maison Noir is the perfect addition to your wardrobe.

The Story Behind Maison Noir

Maison Noir is a modern brand rooted in French perfume craftsmanship, with every detail carefully considered—from the scent itself to the bottle it’s housed in. Claudio Denz, co-founder of Maison Noir and a creative force in the fragrance industry, describes the brand as a gateway to “olfactive journeys,” where each scent represents a unique world waiting to be explored.

What I find particularly inspiring about Maison Noir is their focus on storytelling. Imagine walking into a grand townhouse, with numbered doors that lead you into different olfactory experiences. Each fragrance is tied to a number, symbolizing a specific story and direction—inviting you to step through and discover something extraordinary.

The Fragrance Collection

Maison Noir’s perfumes are bold, modern, and effortlessly luxurious. Each one is crafted with precision and care, reflecting the expertise of master perfumers. Here’s a look at some of the highlights from the collection:

  1. Icarus 347 – Ozonic | Green | Fruity
    Icarus 347 is a fresh and addictive scent that begins with melon, green apple, and raspberry. As it evolves, patchouli, tonka bean, and ambroxan form a warm and sophisticated base. It’s bright, modern, and impossible to forget—a story of soaring above boundaries.

  2. Vertigo 236 – Citrus | Ozonic | Woody
    This energizing fragrance combines zesty lemon, mint leaves, and saffron with an aromatic heart of clary sage. The base of vetiver, musk, and patchouli grounds the scent, giving it a clean and timeless appeal. It’s a scent for those who live life head-on and seize every opportunity.

  3. Volantis 685 – Woody | Aromatic | Ambery
    Volantis 685 makes a statement with rich, warm notes of saffron, cedarwood, and ambroxan. A soft heart of iris and jasmine gives it a refined elegance, while a hint of praline adds depth. It’s the perfect scent for someone looking to leave a lasting impression.

  4. Bohemia 265 – Citrus | Woody | Ambery
    Bohemia 265 is for the unconventional—those who thrive outside the norm. It opens with bergamot, cardamom, and thyme, balanced with woody cashmere and amberwood. This fragrance is bold, refined, and endlessly intriguing.

  5. Alter Ego 786 – Fruity | Aromatic | Woody
    A smoky, mysterious fragrance featuring raspberry liquor, oud wood, and saffron. It’s audacious, luxurious, and designed for someone unafraid to embrace their other side. Alter Ego 786 is a powerful statement that demands attention.

  6. Somnia 517 – Amber | Floral | Fruity
    Somnia 517 is warm, opulent, and beautifully balanced. It features Italian bergamot, vanilla, and black amber, with floral notes of plumeria and cistus. It’s a fragrance that feels both comforting and inspiring—a dream in a bottle.

Attention to Detail

What makes Maison Noir even more special is their obsession with detail. The bottles themselves are designed to mimic doors, with caps that resemble doorknobs—a symbolic invitation to enter their world of scent. Each label looks like a house plaque, further tying into the theme of discovery and storytelling.

For me, these elements elevate Maison Noir beyond just a fragrance brand. It’s about experience, artistry, and luxury, all wrapped into one.

Why Maison Noir Belongs at Union 22

At Union 22, we believe in offering more than just products; we offer pieces that tell a story and connect with our customers. Maison Noir perfectly aligns with this philosophy. Each fragrance feels personal, with its own identity and narrative, making it ideal for anyone who appreciates the finer details in life.

These scents are bold, confident, and modern—just like the men who shop at Union 22. Whether you’re looking for something fresh like Vertigo 236 or mysterious like Alter Ego 786, Maison Noir has a fragrance that will speak to your style and personality.

Shop Maison Noir at Union 22

I invite you to explore the Maison Noir collection in our Liverpool store or online at Union 22. Come in and experience these fragrances for yourself—step through the doors of Maison Noir and find the scent that tells your story.

Dale Allman